ConversionXL

FEBRUARY 3, 2022

Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time. Address churn by engaging users. Gamification.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

DECEMBER 2, 2020

But there are so many ways a person can become aware about a product—they may see a paid advertisement; Google a question and land on a blog post; or come across somebody’s mention in social media. However, we split the Advocate stage into Activation, Retention, Trials, and Paid phases that contain information about product usage and sales.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

AUGUST 13, 2019

Even measuring monthly traffic to the blog, Foong continued, was pointless—the content strategy prioritized long-term potential (i.e. Unless your marketing team checks whether MQLs reach the SQL stage, the sales team could waste time chasing unqualified leads. Sales reps need more than data to make a connection with an SQL.

Metrics 117

Metrics SQL Retention Churn Rate 117