ConversionXL

DECEMBER 2, 2020

But there are so many ways a person can become aware about a product—they may see a paid advertisement; Google a question and land on a blog post; or come across somebody’s mention in social media. Our Awareness stage includes new users who visit the website, blog, and marketplace listing within a given month, removing duplicate visitors.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

FEBRUARY 3, 2022

Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

AUGUST 13, 2019

Even measuring monthly traffic to the blog, Foong continued, was pointless—the content strategy prioritized long-term potential (i.e. Unless your marketing team checks whether MQLs reach the SQL stage, the sales team could waste time chasing unqualified leads. Sales reps need more than data to make a connection with an SQL.

Metrics 117

Metrics SQL Retention Churn Rate 117