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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Create a blog. A good vehicle for that content is a blog. There are a ton of resources and tips out there for getting your blog off the ground, but one of the most critical things to remember is to write about your passion. Invision , Buffer , and Hubspot are three companies with well-run blogs and accompanying newsletters.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Create a blog. A good vehicle for that content is a blog. There are a ton of resources and tips out there for getting your blog off the ground, but one of the most critical things to remember is to write about your passion. Invision , Buffer , and Hubspot are three companies with well-run blogs and accompanying newsletters.

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How to Optimize Videos for Conversions

ConversionXL

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. For example, a video on the “about me” page of a lifestyle blog vs. just an image. Think of this the way you think of blogging. Each video is named the way a blog post might be. The State of Video in 2016.

Video 48
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Finding your One Metric That Matters

leananalyticsbook.com

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.). Skip to navigation.

Metrics 58
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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

Imagine blog post ‘A’ gets 200 views per day while blog post ‘B’ gets merely 30 views in a day. It simply means it did not reach as many people as you intended, which could be because of a multitude of reasons – you’re not promoting your content enough, your SEO game isn’t on-point, or you are targeting the wrong audience.