Software By Rob

JANUARY 12, 2010

blogs stayed less than five seconds on the site. And thinking you had a major win by being listed on these blogs would also be a mistake. The Moral Blog to build your RSS and email subscriber base for the highest quality traffic. The Moral Blog to build your RSS and email subscriber base for the highest quality traffic.

Software Review 55

Software Review Marketing Startup PPC 55

ConversionXL

NOVEMBER 17, 2015

Product names / descriptions. Promo / Sale / Discount names / descriptions. Calls to action in PPC ads, on landing pages, in emails. With a bandit test, your highest value variation will gradually be shown more often, meaning you’re reaping the rewards while you test.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. PPC works for Think and See stages. Perhaps you love clothes and you think you might need some at some point.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MARCH 10, 2017

So, forget about best practices you’ve read in blog posts, pitch your craziest ideas and test everything… Amelia Showalter , Pantheon Analytics: “We were so bad at predicting what would win that it only reinforced the need to constantly keep testing. What are their favourite products or what features are they yet to use?

Email 93

Email Campaign Audience Mobile 93

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. As their PPC agency, we had to justify this dip. To blend data, the data sources need to share a common dimension. This is known as a “join key.” It’s the common denominator to compare data. The simplest join key is “Date.”

Analytics 123

Analytics Metrics eCommerce Search 123