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[Review] Social Marketology

YoungUpstarts

Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function.

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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

As marketing becomes more data-driven, quantitative, and iterative, we can use many of these same management practices to hone our marketing campaigns, mitigate risk, and ultimately ship more effective marketing campaigns. An Introduction to Scrum and Agile Development. sourced from the Scrum Guide. Roles on a Scrum Team.

SCRUM 112
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The Best Free Apps and Online Tools for Entrepreneurs and Obsessive Collectors

Up and Running

If you have a reading list that is as long as mine, Goodreads is a lifesaver as it allows you to unload your brain and toss the Post-it notes reminding you to buy this or that book. It’s also a useful tool if you’re looking for books to read. It’s the easiest email tool out there. linkedin.com.

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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

For example, Kanban and Scrum are two popular agile project management rituals. Duarte used a mix of outlets and asset types when they launched Nancy Duarte’s “Slidedocs” book. The team added call-outs throughout the book to access downloadable content, like diagrams and two PowerPoint templates.

Agile 139
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Out of the Crisis #4: Carl Liebert, crisis veteran and radical optimist

Startup Lessons Learned

Which we know for the holidays, we were ramping up a campaign and we said how can we participate? I'm a big fan of Professor Bob Sutton, who wrote the book Scaling Excellence , and he's- Eric Ries : Amen to that. It's one of the books that I cherish. Another one of my favorite books is The Beautiful Constraint.

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Episode 13: How to Solve Problems in Your Business, Human Resources, and #Zappos | The Bcast

Up and Running

In this episode, Peter and Jonathan discuss Kaizen, Kanban, and Scrum methodology and how they can be applied to small businesses. Atlassian: A Brief Introduction to Scrum. Forbes: Scrum is a Major Management Discovery . Scrum is more of a process, an application of process. You do Scrum every week.

SCRUM 60
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7 Account-Based Marketing Examples and Lessons

ConversionXL

They then built and implemented their account-based multi-touch marketing campaign around those targets. Their SDR even sits within the marketing team, so marketing can be involved in direction and incentives that focus on the full spectrum of relationship building, rather than focusing exclusively on booking a meeting. Native ads.

Marketing 100