ConversionXL

MARCH 17, 2021

And while this was a good start, a significant position of these companies were early-stage startups. One of the respondents said they called it a “Desperate marketing attempt—everybody just tries to book a meeting, try to generate sales qualified opportunities and they don’t have results.” Sales cycle length increased.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

AUGUST 13, 2019

And while that figure is promising, early-stage SaaS companies need a ton of growth to survive. In fact, SaaS companies with an annual growth rate of 20% or less have a 92% chance of failure, according to research by McKinsey. Don’t focus on metrics like MRR too early on. However, churn compounds.

Metrics 117

Metrics SQL Retention Churn Rate 117

Cracking the Code

OCTOBER 10, 2008

Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000.

Software Review 48

Software Review North America Europe Metrics 48