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The global content playbook & how the internet actually works

Start Up Blog

A media company that understands the value of building connection and fan bases globally in real time. Now they won’t share any of the potential advertising revenue or other prizes which come from direct customer relationships. New Book – The Great Fragmentation – out now. . At last, a media company that gets it.

Global 48
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list!