A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Even bootstrapped businesses can make this work (e.g. 10/mo means people see you as a cheap version of something else, but still expect a phone number.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. But this is incredibly hard to do, and most sites cannot do this at scale. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. But this is incredibly hard to do, and most sites cannot do this at scale. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ReadWriteStart

NOVEMBER 16, 2010

The big enterprise software companies almost all bootstrapped their way to profitability before they got their first external investors (typically via an IPO). So if you are techie, find a founding partner that is a hustler. If you are hustler, find a superb techie as founding partner. That is just lipstick on a pig.

Software 127

Software Startup Architecture Bootstrapping 127

Hippoland

FEBRUARY 12, 2018

I know nothing about viral marketing. I can’t speak for my business partner Eric, but he has had a lot more experience with building businesses and side projects with smaller lifetime values. So you might think about how to best poise yourself to bootstrap and get to profitability for the next couple of years.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

I know nothing about viral marketing. I can’t speak for my business partner Eric, but he has had a lot more experience with building businesses and side projects with smaller lifetime values. So you might think about how to best poise yourself to bootstrap and get to profitability for the next couple of years.

Seed Stage 48

Seed Stage Business Model B2B Email 48

mashable.com

SEPTEMBER 22, 2008

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Software Review 78

Software Review Social Media Social Network Software 78