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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic).

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Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

It is becoming easier and cheaper for companies to bring products to market, leveraging free and open source software , cloud computing, open social data (Facebook, OpenSocial ), and open distribution (AdWords, SEO). Agile software development. Customer development. What is customer development?

Lean 102
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order? Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. What is customer development?

Demand 167
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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Amazon PostRank

Audience 119
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How to get distribution advantage on the iPhone

Startup Lessons Learned

Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Instead, we try to accelerate with respect to validated learning about customers. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. And therein lies the most common source of confusion about whether startups should listen to customers.

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Lessons Learned: Don't launch

Startup Lessons Learned

Do some Customer Development instead. March 13, 2009 11:09 PM Steen Seo Öhman said. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Help you raise money. If you are having trouble raising money, sometimes a little PR can help. But dont be too sure. This is a great post.