ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) Is ABM right for your business? The lower ACV also means the switching costs are low, churn is likely higher & the lifetime value of a customer is lower.

IP 98

IP Marketing Technical Review Software Review 98

Hippoland

AUGUST 8, 2018

Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Lightspeed Venture Partners

APRIL 13, 2015

SaaS is no longer a new business model. I believe most of the greenfield opportunities in SaaS today are beyond the traditional horizontal/vertical enterprise software areas. Traditionally, selling to governments has been associated with long sales cycles and conservative buyers.

Sales Cycle 60

Sales Cycle Government Demand Distribution 60