Business Model Metrics NPV Revenue 
ConversionXL
AUGUST 10, 2016
It requires that optimizers put in the effort to create user state models, dig into cohort analysis and correlative metrics, run experiments for different user states, etc. It’s not the easy choice, but if you’re looking for long-term revenue growth, it’s the only choice. What Are User State Models?
andrewchenblog.com
JANUARY 28, 2010
Check out my list of featured essays How to create a profitable Freemium startup (spreadsheet model included!) Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items.
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