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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

If you don’t have a validated product or business model yet, stop here. There are a lot of different ways to approach this, depending on your business model and your goals. For example, in a year, do you think you can increase your retention by 30%? It Starts with the Product. before continuing.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ABM doesn’t stop at lead generation or new opportunities. ITSMA’s ABM framework simplifies these types.

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Why Linear Funnels Are a Simplified Reality (and What to Do About It)

ConversionXL

While there are a number of different classic funnel stages , for this article, we’re going to use Acquisition -> Activation -> Engagement -> Retention -> Resurrection. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? We think of funnels in terms of main milestones (i.e.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

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How To Calculate & Increase Customer Lifetime Value

ConversionXL

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. Using Hubspot’s example, let’s say you spend $1,000 in PPC, which nets you 500 visitors.

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