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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Business ecology and the four customer currencies

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Let’s begin with the four customer currencies.

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Amazing lean startup resources

Startup Lessons Learned

For the many entrepreneurs that send me cold emails asking for me to review a business plan or answer a strategic dilemma: Im much more likely to answer if youve already tried getting an answer on the mailing list. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Lessons Learned: When NOT to listen to your users; when NOT to.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. However, that cant be the end of the story.

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Good enough never is (or is it?)

Startup Lessons Learned

And so Deming’s contribution was especially prescient, as he saw that “the customer is the most important part of the production line.&# This means that quality is defined in the eye of the customer, not necessarily by arbitrary standards loved by insiders to the production process. How will they define quality?

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Lessons Learned on Mashable today

Startup Lessons Learned

We were even more embarrassed by the pathetically small number of customers we had, and the pathetically low amount of revenue we had earned so far. The core of the article is my first attempt to articulate the key metrics (in graph form) that I believe demonstrate customer value. Case Study: Continuous deployment makes releases n.

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It's a startup, not a spreadsheet

Startup Lessons Learned

That’s because the model is based on assumptions about customers that are totally unproven. If we already knew who the customer was, how they would behave, how much they would pay, and how to reach them, this wouldn’t be a disruptive innovation. The solution is to change our focus from outputs to inputs. If it costs $0.10