Business Plan Customer Development Engineer Software Developers 
Both Sides of the Table
NOVEMBER 3, 2009
In an era of “launch and learn&# is there a need for a business plan? I have seen really great product people espouse the death of the business plan. So, definition: when I talk about a business plan I’m not talking about a 40-page Word document outlining your market approach.
Steve Blank
AUGUST 31, 2009
The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) release of the product.
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Steve Blank
JUNE 26, 2014
We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. The Lean LaunchPad class uses the three “ Lean Startup ” principles: Alexander Osterwalders “ business model canvas ” to frame hypotheses. Lessons Learned.
Steve Blank
MAY 6, 2015
Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback. Version 1 was built without customer feedback, and before version 1 was complete work had already started on version 2 so it took till version 3 before the customer was really heard (e.g.
Steve Blank
DECEMBER 13, 2010
I’ve spent the last week in Santiago, a guest of Professor Cristóbal García at the Catholic University of Chile as part of Stanford’s Engineering Technology Venture Program. Here’s the course announcement from Professor Vergara (in English): Customer Development Course in Chile – Lean Launchpad. Teaching in Chile.
Steve Blank
MAY 11, 2009
And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. The software was idiot proof.
rob.by
MARCH 8, 2012
He argued that software engineers don’t finish what they start, and that you’re better off paying a technical person than partnering with one. He picked engineers who were technically-driven but not entrepreneurially-driven. He picked engineers who weren’t comfortable taking risks as great as he wanted to take.
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