How to Out Amazon, Amazon
Both Sides of the Table
FEBRUARY 28, 2018
If the retailer can get the product “exclusively” (even for just a time window) then it hopes to get more customers shopping at its store or watching its video channel vs. its competitors. You see sustainability of farms as a key attribute in The Bouqs or Green & Blacks chocolate. I don’t use the word ‘spectacular’ lightly.
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