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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Is an average cost of 50 cents per conversion high or low? How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. But is one better than the other?

PPC 48
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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

Because of this sunk cost associated with any existing content on your website, it’s crazy that bloggers don’t invest additional resources improving, optimizing and ranking underperforming pages. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Add more content.

SEO 28
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Example: “Do you know what a good night’s sleep costs you? Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). You have three parameters: medium, source, campaign name. Increase LTV –> higher CPA.