Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. They are taking advantage of cheap media to cost effectively acquire new customers. Direct Response Advertising becomes ever more efficient.

Internet 113

Internet eCommerce Advertising Flash 113

The Equity Kicker

APRIL 26, 2016

Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete. We’re looking at an arms race here.

Conversion 60

Conversion Customer Clickthrough Audience 60

ConversionXL

FEBRUARY 6, 2013

Customer history – have bought before, what, how much did it cost? To increase job applications from their own homepage, they ran an behavioural targeting campaign for users accessing their homepage from India. Results were 149% increase in clickthrough rate to the Careers page. Date and time of day, proximity to payday.

Conversion 112

Conversion Clickthrough India United Kingdom 112

ConversionXL

MARCH 17, 2016

Lead nurturing, not increased lead acquisition at all costs. Let’s explore what I believe are the two absolute bases of any good nurturing campaign. It’s power is immense, and if you’re doing your nurturing campaigns right, this concept should be ingrained deep into your messaging. The solution? In fact, that is its strength.

Campaign 90

Campaign Email Clickthrough Audience 90

Duct Tape Marketing

MAY 30, 2012

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. Make sure you create a specific campaign during this period that allows you to balance great information sharing with education.

Email 67

Email Clickthrough Lean Social Media 67

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). ThinkTraffic had a post about a start up experimenting with different traffic sources. The act of conversion was opt-in to their email list. Social media.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Quality Score is one of the most important metrics within your AdWords account as it has a significant impact on the cost per conversion you pay.

PPC 48

PPC Matching Algorithm Clickthrough 48

ConversionXL

OCTOBER 21, 2014

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113

Analytics Software Review Metadata Campaign 113

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Manually, it’ll cost you both time and resources. Pro Tip – Higher clickthroughs are a definite sign of engagement. Sadly, most marketers see this as a challenge.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Duct Tape Marketing

AUGUST 13, 2015

Because of this sunk cost associated with any existing content on your website, it’s crazy that bloggers don’t invest additional resources improving, optimizing and ranking underperforming pages. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs).

SEO 28

SEO Clickthrough Affiliate Private Equity 28

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Is an average cost of 50 cents per conversion high or low? How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. But is one better than the other?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

MAY 24, 2013

2) Increase y – Increase clickthrough rates. Segment by source - Separate people who arrive on your website from e-mail campaigns, google, twitter, youtube, etc. Prioritize tests based on value and cost. Start with high-value, low-cost testing ideas. What is the cost of the traffic? Step 3) Testing.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

SEPTEMBER 24, 2020

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

Even with a limited budget, this ad was able to win an advertising award , massively increase job inquires for the Australian Airforce, and reduce the average cost per enlistment. It got attention (and probably some clicks) but at what cost? In general these are great rules of thumb when starting your ad campaigns. image source.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

APRIL 4, 2012

High shipping costs were rated as the number one reason why consumers were not satisfied with their online shopping experience. In fact, shipping costs are the main reason why people prefer brick and mortar to online. If you decide to still charge for shipping, you have to do this one thing: mention shipping costs up front.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

ConversionXL

APRIL 6, 2016

Example: “Do you know what a good night’s sleep costs you? Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). You have three parameters: medium, source, campaign name. So you can use framing to shake this up.

Retention 48

Retention Algorithm Software Review Conversion 48