ConversionXL

NOVEMBER 23, 2022

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Image source ). Let’s walk through them. Change one variable at a time.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. In general these are great rules of thumb when starting your ad campaigns. So Where Exactly Does “Conversion” Happen? image source. Change One Variable at a Time.

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. There are a lot of metrics you must dig into. You can find these answers about the consumption of your content by evaluating the following metrics –. Not really.

Marketing 28

Marketing Metrics Clickthrough Analytics 28