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Finding your One Metric That Matters

leananalyticsbook.com

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But many times, they’re dealing with non-financial metrics or competing online goals. An intranet could be a portal of information and communication that leaves no employees in the dark. No one ever said optimizing any website is easy.

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Twitter Link Roundup #264 – Quintessential Resources for Small Business, Startups, and Design!

crowdSPRING Blog

A genius marketing campaign and a public service effort that is attention grabbing (not to mention, “awwww” inducing). Lean Marketing: Basic Metrics You Should be Watching. Company Growth: Why everything breaks at 25 employees crowdspring.co/1MyQOtN. Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj.