Remove Campaign Remove Clickthrough Remove Hiring Remove Lean
article thumbnail

The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

Next, they’d hire an advertising firm to create and execute the concept. And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. Every ad campaign that you run should be driving viewers towards a specific action.

article thumbnail

How to start making sense of your data

Version One Ventures

We need to hire a data scientist immediately!”. For example, imagine asking yourself, “ What day of the week is best to ramp up our ad campaigns? ” Now, consider rephrasing the question above into a hypothesis: “ Our best clickthrough rate is on Fridays in New York City.” 1) Your data already has the answers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

You can’t walk a block in the downtown of most cities without seeing posters, signage, and other elements of guerrilla marketing plastered everywhere by “street teams” hired by big marketing firms. Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law.

article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

You can’t walk a block in the downtown of most cities without seeing posters, signage, and other elements of guerrilla marketing plastered everywhere by “street teams” hired by big marketing firms. Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law.

article thumbnail

Finding your One Metric That Matters

leananalyticsbook.com

Lean Analytics Book. Media is about time on page, pages per visit, and clickthrough rates. Because of this, some companies run campaigns to artificially inflate download numbers using mercenaries. Traffic sources and campaign effectiveness (the SEO stuff, measuring how well you get attention.). Skip to navigation.

Metrics 58