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What does emotion have to do with creating loyal, enthusiastic customers? If you want to turn casual customers into more powerful brand ambassadors, you need to give them a compelling, emotional reason to invest in your brand. That crucial emotional connection stays in a customer’s mind long after the purchase has been made.

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YoungUpstarts

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A campaign is an effort or collection of efforts geared towards solving a problem or achieving a goal. For example, if your social intranet platform is new, then there might be a campaign to drive adoption and engagement that includes training sessions and communication about why it’s important. Intranet Homepage.

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APRIL 20, 2014

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