Both Sides of the Table

OCTOBER 22, 2010

It created viral buzz because other fans saw the email address and wanted to know how they got it. He would try initiatives like announcing that a new cd was going to drop at new year’s. He got people to do bootlegged mixtapes in new york, france and new zealand. This was in the 90′s.

Entrepreneur 356

Entrepreneur Los Angeles Norway Audience 356

Women Entrepreneurs Can

SEPTEMBER 6, 2020

User-generated videos have enormous potential for sharing and to go viral. The following Pamper’s “ Love, Sleep, and Play ” campaign included curated UGC videos from real moms of their babies. You can also run hashtag campaigns on social media, like on Instagram, Twitter, Facebook, and TikTok. Image Source. Image Source.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. PS: Did you notice you can even search for flights on Air New Zealand's YouTube channel ?

Analytics 149

Analytics Marketing Audience Channel 149

Startup Lessons Learned

SEPTEMBER 2, 2020

How do we cut through the news in the disinformation campaign? For example, Santa Clara had a community-spread case early in March. If something like that happens, you want to close everything, because it's a community spread. Getting clear, unbiased reports has been challenging, even for simple problems.

South Korea 114

South Korea Silicon Valley Sweden Italy 114