Campaign Cost Metadata Revenue 
ConversionXL
OCTOBER 21, 2014
The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.
ConversionXL
JANUARY 8, 2020
This is the idea behind Kaggle datasets, a collection of thousands of high-quality datasets—all with an automatic quality score based on availability of metadata. Recently, Kaggle started offering it for private projects at no cost and with the option to use private datasets. industry, data type, associated analyses, etc.). Conclusion.
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Occam's Razor
APRIL 8, 2013
Experiments come in all shapes and sizes: A marketing campaign. Building shipping costs into a purchase. Notice that this is more central to their business than simply measuring revenue: Airbnb does well if its homeowners do well, and for it to succeed, it needs listed properties to be rented often so the homeowners will stick around.
ConversionXL
DECEMBER 9, 2013
Because this takes more time to communicate, you’d likely use long form pages or even better, an email drip campaign to communicate over a longer period and properly tune their emotions to a place where they feel empowered (not pressured) to solve the problem. Overall, the campaign would involve a lot of text. image source.
ConversionXL
OCTOBER 15, 2019
You need to prove that your online marketing campaigns drive offline revenue. If you’re measuring the efficiency of online marketing by looking only at Google Analytics orders, you’ll miss the offline orders when evaluating the efficiency of your campaigns. Data and metadata should be discoverable. Pure offline.
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