article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149
article thumbnail

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. How did you address that?

Marketing 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stories of Opportunity from the First Round Capital Key Hire Wire – COO, VP of Business Development, Online Marketing Director

This is going to be BIG.

Correction: Last week's CTO position at Modcloth is actually a San Francisco opportunity, not Pittsburgh. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

article thumbnail

How to analyze and leverage Google’s guest blogging warning

The Next Web

So, adhering to Google representatives’ recommendations of creating great content and SEO veterans’ instruction of linking to fresh content, it seems everyone started to guest post in different levels of blogs and content quality. Then you, my friend, better stop your entire guest blogging campaign this instance. Fast forward to 2014.

CTO Hire 138
article thumbnail

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Then I check and manage our Google Adwords campaign and check our analytics/stats. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? Great stuff!

article thumbnail

CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

I think the real moral of this story is, (1) if you want to work at a startup, make sure the CTO cares about problem solving and not technology religion, (2) if you’re cooking steaks on a gas grill and you see your CTO warming up a dead squirrel over a book of matches, starting looking for a new job. the list is long.

Java 107