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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann. NAME Charles Holloway. NAME David Cowan. Opinion: Noonan: The Romney Campaign Needs a New CEO. Find opportunities in our business and franchise databases. Blding Mat.,

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We Have Only Scratched the Surface of the True Value of Twitter. Here’s What You’re Missing

Both Sides of the Table

On the web each website wants you to log in to their website using a proprietary user name and password. talk about their Twitter integration and how you can use Twitter analytics to better monitor social media conversion on marketing campaigns. Well think of it this way. It’s almost like the web equivalent of Facebook Connect.

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How to Start a Real Estate Business

Up and Running

According to branding expert Sara Conte of Brand Genie, “Although you can influence your brand through well-designed logos, hilarious ad campaigns, carefully crafted press releases, or super-friendly service, ultimately, your brand is what the outside world says it is.”. For Tim, choosing a company name was a strategic action. “My

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In Silicon Valley, Founders Fight for Control

online.wsj.com

First Name. Ritter, a finance professor at University of Floridas business school. Campaign to Set Sail for Fastest Ocean Liner. Pentagon Weighs Honors Database. Your question to the Journal Community Your comments on articles will show your real name and not a username. Why use your real name? 1,000-2,499.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” First Name.