Remove Campaign Remove Database Remove Lead Generation Remove PR
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GDPR For Marketing: Everything You Need To Know

YoungUpstarts

Are they aware their online history is being collected in a database and segmented to create a behavioural profile for marketing purposes? PR outreach is an especially interesting example. We think it is a positive shift that will cause marketers to think strategically about how they progress their campaigns moving forwards.

Marketing 100
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Demand Generation: Turning Tactics into Strategy

ConversionXL

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. generates the demand) for the target audience.

Demand 132
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Customer journey maps should include a combination of content marketing, paid advertising, customer service, PR, and email at every touchpoint. Email software is what’s going to drive your marketing campaigns.

Email 136
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Lead Generation. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Marketing/Communications/PR. Database Marketing. Reader Service and Lead Generation. Audience Development.

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How We Took on Slack (and Lived to Tell About It)

ConversionXL

We started with some clumsy PR—badgering our clients to mention us in their content in exchange for some free work on their websites. There was one wrinkle: We wanted people to convert directly from reading our content instead of capturing their emails and showering them with drip campaigns until they converted. That’s a liability.

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How We Took on Slack (and Lived to Tell About It)

ConversionXL

We started with some clumsy PR—badgering our clients to mention us in their content in exchange for some free work on their websites. There was one wrinkle: We wanted people to convert directly from reading our content instead of capturing their emails and showering them with drip campaigns until they converted. That’s a liability.