Startup Professionals Musings

DECEMBER 17, 2022

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support. Management overhead and skills required go up.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

MARCH 20, 2020

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support. Management overhead and skills required go up.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

ConversionXL

AUGUST 4, 2020

Achieving a great customer experience that delights demanding customers (and delivers for demanding stakeholders) isn’t easy—even in the most forward-thinking organizations. During this stage, you want to meet the people doing the main activities in each function, not the managers. . Goals to focus on in the first 90 days.

SQL 117

SQL Software Review Agile Metrics 117

Startup Professionals Musings

SEPTEMBER 26, 2014

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support. Management overhead and skills required go up.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

Startup Professionals Musings

MARCH 3, 2018

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support. Management overhead and skills required go up.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Startup Professionals Musings

NOVEMBER 1, 2015

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support. Management overhead and skills required go up.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120