Campaign Design Early Stage SEM 
ConversionXL
FEBRUARY 3, 2022
Design a marketing growth strategy that increases market share and revenue. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Rewards program, contests, email marketing, campaigns; Revenue. Designing your experiment.
Up and Running
JULY 26, 2016
Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product). Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns.
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ConversionXL
SEPTEMBER 5, 2019
Customer personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy. Artistic and Aspirational Alex…?
ConversionXL
MARCH 7, 2017
User personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy. Artistic and Aspirational Alex…?
Startup Lessons Learned
MARCH 13, 2009
Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. Start with a five-dollar-a-day SEM campaign. Dont scale.
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