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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Carefully analyze your customer and revenue data. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. PPC – 29.88%.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Your hair is thinning from repeatedly trying to get funding for online campaigns.

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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

Total revenue. The achingly tiny percent of time that the Analyst does segmentation it seems to stop at New vs. For example when you look at your revenue or goal performance it takes a trivial amount of effort to look at All Visits but add to that report the Paid Search Traffic and Non-Paid Search Traffic and get deeper insights.

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How and When to Use Sex to Sell More

ConversionXL

University of Florida advertising professor Robyn Goodman ( source ). The Wonderbra ‘Hello Boys’ campaign is a great example. Their annual revenue in 2010 was $2.5 For PPC traffic, landing page C resulted in a 95% increase in sign ups over landing page A and a 35% increase in sign ups over landing page B. Image source.