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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

At this stage, a HubSpot customer might have hired a HubSpot partner to boost their marketing. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. When you start considering LTV forecasting, segmentation, cohorts , etc., Take HubSpot , for example. upgrading plans) or not (e.g.,

Retention 101
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

At this stage, a HubSpot customer might have hired a HubSpot partner to boost their marketing. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. When you start considering LTV forecasting, segmentation, cohorts , etc., Take HubSpot , for example. upgrading plans) or not (e.g.,

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On Going Public: SPACs, Direct Listings, Public Offerings, and Access to Private Markets

Ben's Blog

Editor’s Note: This testimony was delivered by a16z managing partner Scott Kupor to the U.S. By way of background, I am the Managing Partner for Andreessen Horowitz, a $16.5 IPO market. billion multi-stage venture capital firm focused on IT-related investments… I also serve on various investment committees, including for the St.

SEC 36