Up and Running

AUGUST 2, 2012

In short, SMS really shines when it is used to support an existing marketing campaign. We include an expiration date so we can control the redemption. Redemption – I could probably write a book on the different ways redemption can work, so I’ll be brief. The Long Term Campaign. The SMS Micro Campaign.

SMS 76

SMS Redemption Marketing Campaign 76

Duct Tape Marketing

OCTOBER 27, 2017

You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. It was also easy for the chain to measure the campaign results, compared to measuring the performance of their other marketing channels, like TV and radio. Increase options and redemptions. Get a free burger!

Marketing 49

Marketing Redemption Channel SMS 49

Ben's Blog

MAY 24, 2021

Editor’s Note: This testimony was delivered by a16z managing partner Scott Kupor to the U.S. By way of background, I am the Managing Partner for Andreessen Horowitz, a $16.5 IPO market. billion multi-stage venture capital firm focused on IT-related investments… I also serve on various investment committees, including for the St.

SEC 36

SEC Accredited Investor IPO Technical Review 36

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

OCTOBER 30, 2019

At this stage, a HubSpot customer might have hired a HubSpot partner to boost their marketing. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Or maybe one gets mostly organic search traffic while the other is a non-indexed destination for paid social campaigns. Reactivation.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

At this stage, a HubSpot customer might have hired a HubSpot partner to boost their marketing. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Or maybe one gets mostly organic search traffic while the other is a non-indexed destination for paid social campaigns. Reactivation.

Retention 48

Retention Metrics Churn Rate Acquisition 48