Occam's Razor

SEPTEMBER 21, 2015

It will kick off a really powerful conversation that will go well beyond attribution modeling and encompass everything from the campaign strategy, landing pages, abandonment rates and more. Here's a great example of this, check out this slide… It shows searches in some country in 2019. Pick a village in Iceland.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

OCTOBER 22, 2008

You think understanding Keywords without drilling down to each search engine will be awesome. For example I might click on New Visitors, Copy and then customize it to identify New Visitors from Iceland. Idea #1: Segment out your Brand Search Keywords. Search has a very very long tail. After that we'll do the bare bones.].

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

NOVEMBER 18, 2014

I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. I've used Sunbursts to do the same with keyword portfolios. It is pretty nice.

Analytics 143

Analytics Sierra Leone Channel Conversion 143