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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. Andrew Macarthy wrote about social media use during the Mahabis launch.

Product 110
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Out of the Crisis #13: Alpha Lee on remembering the 2003 SARS epidemic and his opensource COVID-19 Moonshot

Startup Lessons Learned

This hypothesis might be the case until we saw the crisis in Italy. First in Wuhan, China, and then the fact that it can spread so quickly in Italy and continental Europe really surprises me and I think a lot of others as well in the scientific community. Eric Ries : That's a remarkable use of social media.

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5 Powerful Psychological Triggers That Can Help You Improve Your Marketing To Increase Sales And Profits

crowdSPRING Blog

You can take advantage of CTAs by ensuring that any touchpoints you have with your customers (whether it be email, website, app, marketing campaign, and more) are optimized around a clear action that you want them to take. Show how many people have shared your products or content on social media.

Sales 56
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Innovate Israel Conference Brings 28 Israeli startups to London

VC Cafe

Content providers and owners facing diminishing revenues from their SD sales, due to increasing demand for HD content, can now restore the full economic value of their vast archives, by transforming them to True HD. Utilizing a recently developed innovative technology, BetterView leads a revolution in the content world. How do we do this?

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Why Mouthwatering Design Matters for Your Food and Beverage Business

crowdSPRING Blog

A study by MeadWestvaco, “ Packaging Matters ,” revealed that packaging drives 36 percent of purchase decisions, “more so than TV ads, online reviews, and recommendations from friends.”. Nutella understood this and used the power of design in a wildly successful 2017 campaign.

Design 71
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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

As time passed and I took on the marketing role for my startup (while everybody else was busy coding), I started to see marketers differently. Italy, France and Germany are now in our top 15 download countries. A tip from our dev team: don’t hard-code strings in your app. Today, I think of them as storytellers. What a splurge!

Brazil 158