ConversionXL

MAY 27, 2022

The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. Plan, develop, and execute email marketing campaigns to generate and nurture leads in an effort to build a qualified sales pipeline.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

APRIL 7, 2020

Podcasting, by design, is ideal for generating awareness and building thought-leadership in your industry. Once objectives are identified and prioritized, your podcasting plan should outline strategies and tactics, which include format, frequency, duration, host/s, point of view, guests, research, syndication, and marketing.

Syndicate 85

Syndicate Syndication Hosting Audio 85

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Focus on thought leadership over hard selling. Trust is earned through thought leadership.

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

NOVEMBER 1, 2017

So it’s a using the idea of our ability to create compelling, wonderful, engaging, inspiring, thought leadership-orientated content as a means of changing the behavior of a consumer. I’m used to my six-month, by-month campaign. So, it’s something that gets infused into the broader marketing strategy.

Cost 37

Cost Marketing Audience Media 37

SVPG

SEPTEMBER 30, 2016

Back in 2003, a full four years before the debut of the iPhone, a young product manager at the BBC, Alex Pressland, had just finished leading a product effort that enabled the BBC to be one of the first media companies in the world to syndicate content. The story I’d like to tell you about here is of a product leader, Lea Hickman.

Product 60

Product Technical Review Software Review Engineer 60

Duct Tape Marketing

MARCH 14, 2017

It gives ecommerce marketers access to all the relevant data from a variety of tools and it makes it available to power smarter, more personalized campaigns. Bottom line, Klaviyo helps ecommerce marketers make more money through super-targeted, highly relevant email and advertising campaigns. Learn more at klaviyo.com. dtmactive.

Audience 32

Audience Video Sales Campaign 32

Occam's Razor

FEBRUARY 3, 2014

For your leadership team, this is a small step into original content and into building relationships. The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind.

Analytics 149

Analytics Marketing Audience Channel 149