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Can you Do Well by Doing Good? The Data Say Yes

Up and Running

By tracking five sources (talent, investments, technology innovation, brand, new market entry) diligently, the company has built its citizenship efforts into the way it works every day, all over the world. Sabrina Parsons, CEO of Palo Alto Software says, “Being a good corporate citizen has given Palo Alto Software tremendous ROI.

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How to Write a Business Plan for an Outpatient Medical Practice

Up and Running

If you’ve never written a business plan before, Bplans also offers a library of sample medical business plans that you can review or even download to use as a model. Target market: Who is your ideal patient? Target market. Executive summary. The first section that will appear in your business plan is the executive summary.

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HOW TO: Build an App for Your Small Business

mashable.com

If you’d like to capture the iPhone market, too, check out AppBreeder , a web-based iPhone app maker, or SwebApps , another tool for building iPhone applications. It might be smart to double-check your plans with an experienced and successful mobile and online marketing expert before beginning your app creation.

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A Startup Journey With GrubHub Founder Mike Evans

Duct Tape Marketing

A Startup Journey With GrubHub Founder Mike Evans written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Evans. In this episode of the Duct Tape Marketing Podcast , I interview Mike Evans. Take The Marketing Assessment: Take the Assessment. I rode my bicycle from Virginia to Oregon.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Loading… Markets. Loading… Market Data. Media & Marketing. Computer Software. Marketing & Strategy. » More. Loading… Business. » More. » More. Loading… Tech. » More. » More. » More. » More. » More. » More. » More. » More.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). You struggle to get budget to hire Analysts or Marketers. Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack.

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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

” Our featured speaker was Caroline Cummings, the VP of Business Development at Palo Alto Software. Not only because it’s a product that Bplans and Palo Alto software makes, but because before I joined the company, I used LivePlan to pitch and raise my investment capital. Pretend that you are the investor.