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The Crazy Marketing Campaigns That Actually Worked

YoungUpstarts

Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd. Treading new marketing ground can be risky with no previous evidence or case studies to research – however sometimes it does pay off. Others branding case study marketing'

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Can you Do Well by Doing Good? The Data Say Yes

Up and Running

By tracking five sources (talent, investments, technology innovation, brand, new market entry) diligently, the company has built its citizenship efforts into the way it works every day, all over the world. IBM touts an impressive 3:1 return on its corporate citizenship efforts. That’s a $3 return for every dollar spent.

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SWOT Analysis Examples

Up and Running

Sedibeng’s primary market advantages are their company culture, consistent “quality” branding, traditional brew recipes, and commitment to rural distribution. Building and learning how to manage a basic website could be a huge marketing asset for Sedibeng. Create a marketing plan. SWOT analysis for Sedibeng Breweries.

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What You Can Do To Make Customer Care Your Most Effective Marketing Strategy

YoungUpstarts

by Andrew Tillery, Marketing Director for MAP Communications. No gimmicks, no flashy promotions, no big advertising campaigns; just a dedication to improve the way you treat your customers. However, you probably still haven’t made this the core focus for your marketing strategy. Would you do it? Of course you would.

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How to Write a Business Plan for an Outpatient Medical Practice

Up and Running

Target market: Who is your ideal patient? Here’s a brief example: The problem : There is a lack of affordable pediatric and gynecological care available in coastal areas of Lane County, Oregon. Target market. A formal market analysis can help verify that there’s a need for your particular practice in your intended location. .

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HOW TO: Build an App for Your Small Business

mashable.com

If you’d like to capture the iPhone market, too, check out AppBreeder , a web-based iPhone app maker, or SwebApps , another tool for building iPhone applications. It might be smart to double-check your plans with an experienced and successful mobile and online marketing expert before beginning your app creation.

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How to Market to Millennials (And Beyond!)

Up and Running

The Answer is Experiential Marketing. Two words: experiential marketing. It’s a powerful, “in-your-face” marketing technique that puts the product in the hands of the consumer and, more importantly, gets them excited about it. Examples of Successful Experiential Marketing Campaigns. Motivate purchases.