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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: . Don’t have any?

PPC 111
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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. You can create an ad campaign during the account creation process, but I recommend skipping for now.

PPC 100
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Is it a good idea to have a niche for your marketing agency?

The Startup Magazine

Unfortunately, many legal firms across the United States do not use a marketing firm that has niched down. A niche marketing agency understands the steps to take for successful digital marketing campaigns and can help you work towards fulfilling your goals. Dominating the Market. Market Predictions.

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. How To Panic-Proof Your Link Campaign Can Local Businesses Jump On The Pinterest Train? Question 6.

SEO 54
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 154
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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

At one end of the spectrum, the data collected is simply the websites visited, and at the other end, the monitoring software records the credit cards, names, addresses, and any other personal information typed into the browser. Varying degrees of data are collected from a panel. The size of these isps translates into a huge sample size.

Analytics 123