Duct Tape Marketing

NOVEMBER 9, 2022

She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. Get a copy of the book on Amazon — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. Key Takeaway: How do you turn a $1 million company into a $10 million one?

Marketing 75

Marketing Differentiation Sacramento Small Business 75

Hearpreneur

OCTOBER 29, 2016

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. Our name came from very humble origins. Not knowing anyone’s name I naturally waved to everyone that walked or drove by.

Naming 48

Naming LLC Entrepreneur PR 48

Duct Tape Marketing

SEPTEMBER 26, 2018

One of my favorite examples from the book is a restaurant in Sacramento, California called Skip’s Kitchen. They were just named the 29th Best Hamburger Restaurant in the U.S. This bar was just named one of the top 10 bars to fly to by GQ Magazine. A viral campaign is a lottery ticket. At the product level, yes.

Montana 56

Montana Viral Sacramento Differentiation 56

Both Sides of the Table

APRIL 11, 2016

I remember fondly my dad (from Colombia) wanting to eat out of the house and experience the best multi-cultural foods one could actually find in middle-class, suburban Sacramento in the 70s & 80s. It wasn’t much but it’s a memory of father and son, a deeply engrained and nostalgic part of childhood. How very LA!

America 150

America Los Angeles Colombia Sacramento 150