Duct Tape Marketing

NOVEMBER 9, 2022

She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. Get a copy of the book on Amazon — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. Key Takeaway: How do you turn a $1 million company into a $10 million one?

Marketing 76

Marketing Differentiation Sacramento Small Business 76

YoungUpstarts

MARCH 11, 2018

Beyond the diversity of brands, corporate cultures and successful strategies that have been created in the business history, all the valuable products or services have something in common: the satisfaction of a social desire or necessity. In the end, the target must be the guidance of the campaign.

Los Angeles 180

Los Angeles Marketing Sacramento Detroit 180

YoungUpstarts

JULY 16, 2016

One of the simplest and strongest methods to beef up the effectiveness of your campaign is building an online business community. They might have a similar passion or be consumers of the particular product you aim to sell. First, seek out those who are already talking about your product, service, or industry. Offer advice.

Community 100

Community Sacramento Marketing SEO 100

Hearpreneur

JUNE 25, 2016

It might be the products or the customers they deal with, or it could even be the fact that they are the ones in charge of it all. Thanks to Anthony Mancuso, Electricians of Sacramento. #2 I love being able to look at past campaigns, analyze the variables that can be altered, and making the decision what to change on the spot.

Entrepreneur 70

Entrepreneur Sacramento Advertising Campaign 70

Both Sides of the Table

APRIL 11, 2016

I remember fondly my dad (from Colombia) wanting to eat out of the house and experience the best multi-cultural foods one could actually find in middle-class, suburban Sacramento in the 70s & 80s. It wasn’t much but it’s a memory of father and son, a deeply engrained and nostalgic part of childhood.

America 150

America Los Angeles Colombia Sacramento 150

Hunter Walker

APRIL 9, 2015

We create a great reading experience for the web, as well as a print edition, which gets delivered with select Sunday editions of the Los Angeles Times, San Francisco Chronicle, and Sacramento Bee. HW: Why “California” Sunday ? Would New York Sunday work? Texas Sunday ? I’m eager to publish more stories every weekend.

California 48

California San Francisco Los Angeles Sacramento 48

Occam's Razor

AUGUST 22, 2022

Your analysis provides clear data that the campaign was a (glorious) failure. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. Good campaign. Bad Success KPI.

Metrics 105

Metrics Campaign Analytics Framework 105