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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

You spot a negative review on your Facebook page. Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. This was a couple of software engineers who put this in for whatever reason [.] What should you apologize for?

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. Software / Tech.

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). Identify the impact on your display advertising campaigns.

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