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Common B2B Challenges and How To Solve Them

ConversionXL

Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. We start mapping out a simple campaign.

B2B 150
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Are your campaigns driving conversions? Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand tracking is how you measure if those efforts are paying off. Brand consideration.

Metrics 157
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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

There are also geographically focused competitive intelligence solutions, like Netsuus in Spain, that provide analysis from excellent locally sourced data. If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5:

Analytics 123