How to Structure Your Optimization and Experimentation Teams
ConversionXL
OCTOBER 19, 2017
Chad Sanderson, the Experience Optimization Manager for Subway, creates an analogy for how the centralized model is set up: Chad Sanderson, Subway. Imagine having one team optimizing for sign up, another for sign in, another for upselling/cross-merchandising, another for retention, another for engagement. Chad Sanderson, Subway.
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