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How Fractional CMOs Are Reshaping Business Strategy

Duct Tape Marketing

This model is necessary to develop a well-developed marketing strategy, which is crucial for companies looking to scale and succeed, and for this is important to refine messaging and conduct A/B testing to improve conversions. And that usually alone gives 'em a good 15, 20% boost in revenue and conversions right off the bat.

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Local Marketing Strategies For Your Small Business

Duct Tape Marketing

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?

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How To Improve Your Local Marketing Strategy

Duct Tape Marketing

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?

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How To Connect, Converse, And Convert Through Social Media Listening

Duct Tape Marketing

More About Brooke Sellas: Her book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care. Is this, I, this notion of thinking conversations, not campaigns. I mean, it's almost culture, right? I want to converse mm-hmm because we have to connect.

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Speed Up Your Business Growth Through Experimentation

Duct Tape Marketing

Time in the second square we're on behalf our conversation, right? Andrew Warden (05:09): Channel, I got you. We think that BEC, which is a new channel, right. Because the moment that you rest on the laurels of the channel, that's working so well for you is the moment it stops doing that. All right.

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Grow Your Business Faster Through Experimentation

Duct Tape Marketing

That half our conversation, right , it's an online visibility management SaaS platform that is used by millions of marketers worldwide, including this one. John Jantsch (05:07): I mean, you use that like as your core channel. We think that Bec, which is a new channel, right? Like this show? Duct Tape Transcript.

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What Employer Branding Is And How To Build It For Your Business

Duct Tape Marketing

And it's usually sitting in the recruiting side, Hey, we gotta, why don't we have an Instagram channel? They have that pilot, right? It's o not the only conversation, right? Sign up to receive email updates. Enter your name and email address below and I'll send you periodic updates about the podcast.

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