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How to Use Social Media To Drive Sales

ConversionXL

Breaking down conversion rates and money spent by social source reveals some interesting insights. analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. Still that is 2 different large scale studies that seem to confirm that social media conversions suck. Real money behind numbers.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. It's a tall order, but after two years of blogging why stop now. : ).

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. 5 reasons why you should combine texting with other offline marketing channels. As a marketer, you want to get the most out of all the channels available to you. Increase options and redemptions.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website. It is a part of multi-channel analytics chapter. Not in step three.

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Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns

crowdSPRING Blog

Which, BTW, is a phenomenal rate of redemption in the universe of online marketing.). Related posts: Lean Marketing Tips: Hyperlocal Marketing Channels. It’s like finding the prize in the box of crackerjacks and I probably redeem 25-50% f the offers they send. Target and segment. Recognize the risk. Photo: bby.

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After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” However, what really matters is the ease of the redemption process and the rewards available. The contest increased trial engagement by 54% and conversion rates by 15%. Why Gamify Customer Retention?