Remove Channel Remove Cost Remove Disintermediation Remove Sales
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9 Real Estate Marketing Strategies to Expand Your Business

Up and Running

Additional resources to consult for marketing-related activities: Estimating Realistic Startup Costs. Disintermediation refers to the mindset where customers wonder whether they really need a real estate agent or not. Disintermediation marketing targets such customers to convince them of the value offered by a real estate professional.

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Corporate Venture Capital: Obligatory or Oxymoron?

David Teten

Urs Cete, the Head of Bertelsmann Digital Media Investments , notes, “If you think you can provide just money, you will be disintermediated.”. Are they good sales people? They are making substantial exits and are not just cost centers. Entrepreneurs today expect more than just capital from their investors.

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Better, Cheaper, More Convenient

Rob Go

It would cost way too much money and way too many years of R&D and new patents to be able to create a razor that shaves more effectively. Either you need some structural cost advantage that others can’t match, or you need to be generating revenue in a very different way that subsidizes your lower product margins.

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All GMV is not created equal

A Crowded Space

Weak marketplaces suffer from disintermediation, pricing pressure, and destructive competition. At oDesk, we started with a 50%+ take rate but quickly lowered that to 30% and then 10% as we became more self-service and also wanted to lock up the market and prevent any disintermediation. This is why productivity matters so much!