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The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

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Pick the Perfect Name for Your Startup

mashable.com

You're going to spend many multiples of what the domain name would have cost you to create brand recognition. I'd be happy to sign an nda. Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce.

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Things to Avoid When Recruiting Co-founders

grasshopperherder.com

Q: “What will be your best channel for customer acquisition?&# We’re testing a viral loop, direct sales, and affiliate marketing.&# Don’t Even Ask for an NDA This just makes me laugh. UPDATE: It is of course perfectly reasonable to ask for an NDA before giving away the super secret sauce.

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B2B Influencer Marketing: 4 Strategies that Move the Needle

ConversionXL

You can catalyze that sharing, something Ann Smarty of Viral Content Bee does regularly: Any time I feature influencers in my content, I tag them on Twitter, not just in my own tweets but also in updates from everyone else. We add the project to Viral Content Bee and include the influencers’ usernames in the project name.

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