Remove Channel Remove Customer Development Remove IP Remove Partner
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Customer Segments change over time. I-Corps @ NIH Lecture Order Details.

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Lessons Learned in Diagnostics

Steve Blank

Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. Part 8: When Customers Make You Smarter : Customer Discovery in Digital Health. Here’s their 2 minute video summary.

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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. This is more challengine than it appears, and method of insulation is supporting varied input channels.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. are what make it a business, 2) business plans are fine for large companies where there is an existing market, existing product and existing customers.

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Fear of Failure and Lack of Speed In a Large Corporation

Steve Blank

They’ve found product/market fit (what products customers want to buy). They’ve learned the best distribution channel to get the product from their company to the customer. Filed under: Big Companies versus Startups: Durant versus Sloan , Business Model versus Business Plan , Customer Development.

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Startup Resources

www.vccafe.com

Steve Blank on Lean Customer Development. IP Location Tools. Mark Suster GRP Partners Advice. Philippe Botteri, Bessemer Venture Partners. Their Partners all come from industry, where each has held senior level executive positions delivering industry-leading products. Codeacademy. Lean Methodology Sources.

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The LeanLaunch Pad at Stanford – Class 8: Key Resources, Activities and Expense Model

Steve Blank

This week they were testing their hypotheses about Partners. Partners are the external companies whose product or service combines with your Value Proposition to create a complete customer solution or “whole product&# to satisfy customers. They worked on understanding their partners. The Nine Teams Present.