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9 Real Estate Marketing Strategies to Expand Your Business

Up and Running

If you are prompt in responding, it adds to your credibility and reputation. Disintermediation refers to the mindset where customers wonder whether they really need a real estate agent or not. Disintermediation marketing targets such customers to convince them of the value offered by a real estate professional.

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Corporate Venture Capital: Obligatory or Oxymoron?

David Teten

Urs Cete, the Head of Bertelsmann Digital Media Investments , notes, “If you think you can provide just money, you will be disintermediated.”. Protecting one’s reputation is incredibly important for any investor, whether independent or corporate. Entrepreneurs today expect more than just capital from their investors.

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

While we all work to do that (and it really is your problem to solve primarily and not a vendor’s), it is important to realize that each marketing channel has gotten so much more advanced in being able to identify a singular human on it’s own platform. Yes, a silo but so much better than 2015. Apply to PhD programs.

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All GMV is not created equal

A Crowded Space

Weak marketplaces suffer from disintermediation, pricing pressure, and destructive competition. At oDesk, we started with a 50%+ take rate but quickly lowered that to 30% and then 10% as we became more self-service and also wanted to lock up the market and prevent any disintermediation.