Channel, Disintermediation and Vertical

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Channel

Disintermediation

Vertical

Better, Cheaper, More Convenient

Rob Go

JANUARY 21, 2016

M arketplace businesses are the classic example of this because they disintermediate the supply chain and offer a more free exchange of products between buyers and sellers. These are markets where the broad market is very price sensitive, but the high end market is relatively price insensitive. An example of this is the market for wine.

Disintermediation

Disintermediation Distribution Demand Flash

All GMV is not created equal

A Crowded Space

APRIL 11, 2016

Weak marketplaces suffer from disintermediation, pricing pressure, and destructive competition. At oDesk, we started with a 50%+ take rate but quickly lowered that to 30% and then 10% as we became more self-service and also wanted to lock up the market and prevent any disintermediation. This comes back to the value of the match.

Disintermediation

Disintermediation Matching Vertical Reputation

StartUpRoar

Better, Cheaper, More Convenient

All GMV is not created equal

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