Digital Attribution's Ladder of Awesomeness: Nine Critical Steps
Occam's Razor
OCTOBER 24, 2016
I did not want them to make the mistake of trying to achieve revolution at the end of the keynote, rather I wanted to give them a path to achieving a global maxima. The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. One step at a time.
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